Marketing and Communications

In 2018, the Clingendael Institute further strengthened its outreach strategies towards public sector, NGOs, private sector, media and other stakeholders. The Marketing and Communications team focused, among others, at (online) media strategies and (co-)organised no less than 89 public events and expert meetings, see our Public Platform chapter.

Online outreach

31/12/2017

31/12/2018

Website (annual pageviews; 61% of the visitors has an age range between 18-35)

887,467

987,620

Clingendael’s weekly Newsletter (subscriptions)

6,259

7,023

 

Twitter (followers)

9,120

10,409

LinkedIn (followers)

9,023

11,320

Facebook (friends)

4,820

5,500

Throughout 2018, we have witnessed an outstanding performance of the Clingendeal Institute´s website. The number of pageviews increased by 11.29% from 887,467 to 987,620. The findings also shows that 38,7% of our audience is from 25-34 age range while 18-24 age range follows with 22,1% and 35-44 age range takes the third place with 17,4%.

Pageviews by country
Pageviews by country
Pageviews by age
Pageviews by age
Pageviews by social network
Pageviews by social network

Human Resources

On 1 January 2018 the Clingendael Institute employed 94 members of staff. On 1 January 2019 this number increased to 100. Not only did the number of staff increase, but there was also a change in the number of foreign staff and interns. Clingendael employed a record of 11 different nationalities in 2018.

On 1 January 2018 the Clingendael Institute employed '94 members of staff' . On 1 January 2019 this number increased to 100. Not only did the number of staff increase, but there was also a change in the number of foreign staff and interns. Clingendael employed a record of 11 different nationalities in 2018.

Despite the competitive job market, the Clingendael Institute still attracts a high-quality and high-quantity response to our vacancy and job announcements. This resulted in 23 new hires for regular jobs, while 24 university students completed internships at the Institute in 2018. Recruitment is primarily carried out through our website, our weekly newsletter, social media platforms such as LinkedIn and through our own staff and interns.

The management promoted training for corporate staff in 2018. This resulted in a large number of employees participating in skills-oriented training. We plan to pursue this permanent education in subsequent years.

The HR Department has continued the digitalisation process and plans to eliminate paper as much as possible in 2019.

Overview of personnel 2018

Employees

Amount

Total number of employees (1-1-2019)

100

New employees hired

23

Total number of departing employees

17

Employees on indefinite-term contracts (1-1-2019)

61

Employees on fixed-term contracts (1-1-2019)

39

Male/Female ratio (1-1-2019)

38/62

Number of vacancies in 2018: interns and regular jobs

23/47

Finances

2018

2017

Turnover

14.713

13.573

Costs

14.176

13.883

Result before taxation

537

-310

Result after taxation

529

-297

 

 

Equity / total assets

43%

35%

Current ratio

1,95

1,69

 

Full time equivalents

81,8

82,6

Note: amounts x €1.000

An overview of all clients and income can be found here.