First, a note on method. As Jung (The Archetypes and the Collective Unconscious, 1991), Brooker (The Seven Basic Plots: Why We Tell Stories, 2004), Campbell (The Hero with a Thousand Faces, 1949) and others have pointed out, the literary world is structured around several basic plots or narrative structures. The stories states tell likewise tend to rely on a fixed narrative structure. As divisive as geopolitical narratives may be, they share a common template. Although philosophers have interpreted this template in various ways, the point here is to use it, and to formulate ways to use it better than European leaders do now.
With this goal in mind, this essay reasons forward from a basic structure, which can be summarised by saying that any successful narrative strategy incorporates and harmonises five elements. Listed below, each element is briefly illustrated by phrases from a speech by President Xi Jinping, namely the one he gave when visiting the exhibition entitled The Road to Rejuvenation at the National Museum in Beijing (Xi, Achieving Rejuvination Is the Dream of the Chinese People, 2014). This speech illustrates the methodological backbone on which any successful narrative is based. The rest of this essay will adopt the same structure, taking each element in turn. According to the method of the geopolitical monomyth, the five key elements of powerful narratives are:
A successful narrative incorporates all five elements in a coherent and focused fashion. This essay continues to discuss each element in turn, reflecting on the European global narrative’s strengths and weaknesses relative to China’s. Both Europe’s internal narrative and Europe’s external narrative, specifically vis-à-vis Africa and the European neighbourhood, are discussed in connection with each other but also separately within each of the five chapters.