Making an impact
In 2021, a year still dominated by COVID-19, Clingendael seemed to reach out more than ever. In the midst of an uncertain and polarising world, the Institute has met the growing need for solid, independent knowledge and skills to navigate in a complex geopolitical environment. Throughout the year, our experts appeared more than 1,000 times in Dutch and international media, allowing them to spread their insights and expertise beyond the policy circles to various audiences.
In this second year of the pandemic, when keeping distance was still obligatory for the most part, Clingendael committed itself to increasing its digital reach and visibility. We therefore welcomed a digital content specialist to our Marketing and Communications team, which has led, among other things, to the development of explainer videos in addition to our research reports. Our team furthermore managed to make our webinars more interactive, to organise successful hybrid events and to introduce new visual formats on our online channels.
As a result of these efforts, our outreach via our social media channels and newsletter has grown significantly and Clingendael’s website was a go-to-source with more than 1.5 million pageviews. Due to great efforts by our experts who shared their thought leadership on their individual social media accounts the number and quality of Clingendael’s followers blossomed. In an increasingly complex world with a deeply fragmented media landscape, the Institute proved to be a trusted online and offline resource for fact-based information and analysis on international affairs, not only to our partners but also to the public.
Highlights
In 2021, Clingendael was often called upon by Dutch and international media to share insights and analyse topical global challenges and affairs. Beyond making an impact online and in print, our experts proved to be a major resource for national and global television and radio networks.
Looking ahead
In 2022, we will be very happy to meet the public again at physical events, and provide for network opportunities. Naturally we will also continue our digital and hybrid events. With our new digital toolkit we are able to reach a larger and a more international audience at our events. We will create an in-house studio with new equipment and a green screen to professionalise our videos and online events. Our goal is to increase our network of international media contacts and expand our outreach to younger generations. These generations must navigate in an increasingly complex world and eventually lead it. In addition, they are vulnerable to one-sided narratives and disinformation. Clingendael is well aware of its public task to provide younger generations with solid, well-researched information in the right context, so they are well equipped to make their own democratic choices.
A small part of Clingendael's Instagram wall in 2021.
Our goal is to increase our network of international media contacts and expand our outreach to younger generations. These generations must navigate in an increasingly complex world and eventually lead it. In addition, they are vulnerable to one-sided narratives and disinformation. Clingendael is well aware of its public task to provide younger generations with solid, well-researched information in the right context, so they are well equipped to make their own democratic choices.
A small part of Clingendael's YouTube video wall in 2021.