Communication and Marketing

Clingendael’s Communication unit continued to develop numerous projects in 2014 on PR, internal and external communication, and marketing. With regard to internal communication, brainstorming was further intensified with the various departments within Clingendael, concentrating on marketing opportunities and customer relations’ management.

The Guidelines on Corporate Style were completed and fully implemented. With regard to external communication, various releases of the redesigned website took place to improve a number of functions, and the Institute’s (social) media network was again expanded. Because of important international political crises (including the crash of MH17 and tensions in Crimea and eastern Ukraine), the number of media requests increased disproportionally, which took up much of the available capacity of the Communication unit.

Finances

2014 turned out to be an exceptionally sound year financially. As expected, the basic subsidy was slightly lower than in 2013. However, this was more than compensated by the increased revenues from other projects (including subsidies, grants, orders and open registration courses). In combination with a stabilisation of staff numbers and corporate costs, the positive financial result was € 1.003.000.

The basic subsidy in 2015 will be the same as in 2014. Project revenues are expected to rise again. Because of the increase in projects, staff costs will also rise in 2015. A positive financial result is expected again.

From 2017 onwards, there will be a new relationship with the Netherlands ministries of Foreign Affairs and Defense. The year 2015 will be used to formalise a new agreement with the ministries.