Strategic thinking

Course advocacy and effective influencing
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Training type
Open Registration Courses
Training category
Strategic thinking
Training location
Clingendael 7
Training data
10 Dec - 11 Dec 2024
Course language
Course price

Learn how to promote your policy priorities

The competition for our attention has exploded in recent years, making it increasingly difficult to get voices heard and points across. In such a challenging environment, how can you as a professional advocate effectively and become an agent of change? How do I "translate" my organisation's priorities into other sectors? How can I learn to see through the campaigning of others to better relate to them? What can you do to make sure that your international partners support your efforts? If you want to learn more about the answers to these questions, this course is for you.

360 Degree Influencing

During the course, you will gain an understanding of why the Brexit campaign was so successful, how the communicative messaging behind the anti-smoking efforts by the Dutch government works, and what strategies organisations like War Child use to move people towards solidarity with children in armed conflict. You will see that advocacy is part and parcel of almost every political and administrative process, and that these campaigns make use of insights from human psychology, as well as solid strategic and analytical tools to bring their message across effectively.

Learning how to influence with impact is not done by following abstract theories and overly complicated models, but rather by applying practical tools and through direct experience. Building on more than 40 years of experience in training international professionals from different sectors, the Clingendael approach underscores that advocacy is not only a strategic process but also an interpersonal skill.

The ‘Advocacy and effective influencing’- training bridges the gap between the development of personal skills and the professional representation of your organisation. On a personal level, there is room to practice and develop strategic thinking, audience-specific communication and interpersonal influencing. At the organisational level, it improves your analysis, relationship management and advocacy skills.

Clingendael Academy has participants coming from over 60 countries and 5 continent and provides 20+ advocacy & effective influencing sessions year.

Is this training for you?

This course is specifically designed for professionals that work in an international or multi-organisational context, and want to take their influencing and advocacy skills to the next level in order to become more effective in promoting policy priorities, for example:

  • Civil servants (ministry, provincial and community level) working on international cooperation and/or diversity files.
  • NGO staff working in the development sector or working on social causes
  • Professionals working internationally for multinationals or in the private sector

This course does not require any particular prior training. Seats are limited to 20 participants.

Do you require a visa to join our training in The Netherlands? Find out how to apply here. The Clingendael Institute is unfortunately not able to write visa support letters. If you already have a valid visa, please upload it in the registration form.

What will  you learn?

Throughout this training course, you will:

  • Learn the steps of the Advocacy planning cycle and the tools related to each step; 
  • Become skilled in analysing relevant stakeholders and positioning yourself strategically in this context; 
  • Gain skills in formulating effective messaging that manages to reach the target audience;
  • Grow in your interpersonal persuasive communication skills.

Which methods will be used?

In order to achieve measurable impact within your target audience, a clear-cut strategy, polished communication plan and captivating persuasion are crucial. In this two-day programme each dimension will be scrutinized:

Diamond of influence

  • Strategic analysis
    •  Issue identification and objective setting: determining if a policy field is ripe for change.
    •  Stakeholder analysis: identifying key players in the field and their positions.
  • Communication planning
    •  Theory of Change: operationalizing strategy and measuring its outcomes.
    •  Message formulation: reaching target audiences with tailormade messaging.
  • Interpersonal persuasion
    •  Persuasive communication: drivers for individual decision-making.


We work with interactive e-learnings, individual and group exercises that fit the working practice. Through adventure learning we enable participants to apply advocacy in practice and show that it is not an abstract concept, but an experiential process.

When and where?

This course will be held at the Clingendael Institute by our trainers on 10 and 11 December 2024.

What else you need to know

You can qualify for a 10% discount if 5 or more people from the same organization apply.

No prior reading is required. You will get access to an online learning platform, where related background materials and presentations will be uploaded prior to and during the course.

The working language of this course will be English. Upon completion of the course, you will receive a course certificate.

Questions? Contact us

If you have interest, questions, doubts or want to meet beforehand? Please do not hesitate to contact the trainer. 

Registere here

Join the course 'Advocacy and effective influencing' at the Clingendael Institute. After submission you will receive a confirmation email.

Training data
Dutch Speaking
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