In the context of the global crisis caused by the novel coronavirus pandemic, free, impartial and professional media reporting has become ever more important. This represents an issue in Serbia, considering its ongoing decline in media freedom as confirmed by independent international reports. The conditions for practising professional journalism have been degraded for years and the Serbian media sector has faced numerous challenges, including political control over the mainstream media, low financial sustainability of media outlets and related high dependence on state funding, as well as a lack of transparency of that funding. Obscure media ownership and privatisation issues are yet another reason for concern. Additionally, the safety of journalists is problematic as the number of pressures, threats and attacks has grown since 2013, but the impunity phenomenon remains present. All these factors lead to a general state of censorship and self-censorship in the media in Serbia.
This Clingendael report presents the most prominent problems that the media sector in Serbia faces today. It argues that the flawed media landscape is the major factor leading to poor and biased reporting on topics related to the EU, the US and Russia. It observes media bias as a phenomenon in which media coverage presents inaccurate, unbalanced and/or unfair views with an intention to affect reader opinions in a particular direction. The analysis places a special focus on what such reporting means for the EU, given its strategic and communication goals for Serbia and the Western Balkans region.
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